Our client is an international retail company specialized in the creation and operation of luxury outlet shopping destinations.
As a Digital coordinator, your main responsibilities will include:
- Managing all aspects of content on the website, keeping the site constantly updated with product, promotions, events as well as using creative copywriting skills to write new copy and, where appropriate with guidance from management at local and group level, respond to questions posed by the general public in forums, blogs and social media.
- Research and monitor local digital and consumer trends as well as local buzz through social media.
- Collaborating with bloggers from the fashion industry.
- Responsible for internal reporting on local campaign activities analysis and ROI for email campaigns, display advertising, buzz, online PR and partnerships.
- Manager social media and mobile efforts on a day to day basis.
- Develop and maintain local CRM programs to grow the customer database through data capture at all possible points, working in conjunction with the local and central teams.
- Develop engagement and communication programs for an interactive dialogue with customers.
- Manage and coordinate calendars of communication plan in line with general marketing calendar and plan.
- Work with the group digital and local marketing and tourism teams to integrate advertising and PR across all platforms.
- Be responsible for the creation and sending of digital consumer marketing communications through email newsletters, digital PR or viral campaigns.
Requirements:
- Fluent in English and Spanish (Catalán is also highly valued).
- To be digital/technology/new media/social media savvy with a working knowledge of web and mobile technologies.
- Knowledge of email marketing principles and methods.
- Demonstrated success in social media/community activation evidenced by a killer portfolio (can be a blog, tweets or fan pages).
- Experience with Google Analytics, Adwords and keyword bidding.
- Knowledge of SEM / PPC campaigns.
- Strong communication skills and team spirit.
- Able to multitask in a fast-paced environment.
- Creative problem-solving skills who likes to build projects from scractch.
- Last but not least, having a love for retail and being passionate about fashion is highly valued.
We offer:
- Permanent contract.
- Competitive salary.
- Young and exciting work environment in the fashion retail sector.
