Is far known that nowadays the ways companies and recruiters find their perfect candidates for a job have changed a lot. If you are involved in a job search just now, forget about just sitting in front of jour laptop and apply to your dreamed positions through a job board and wait for replies.
The job search process has become much more interactive in this days so you need to ensure that you make an extra difference regarding your competitors.We find a really useful tool in the social media, as on one hand, we can show our work and personality to the recruiters, and on the other hand, companies nowadays use this channel to post job offers and also is a great way to use your network to find a job.
Here you have 6 tips you need to be aware of if you want to be more productive in your job search:
1. BE WHO YOU SAY YOU ARE
As you already know, is positive to keep a certain level of privacy on your social media, but an incomplete profile with all the pictures blocked or one with a false name may give the recruiter the impression that you are trying to hide something, and they will be less likely to hire you. Simply be transparent on your social networks, always having into account not to show inappropriate pictures or offensive or disrespectful comments.
2. FOCUS ON THE PLATFORMS THAT BEST SUITS YOUR PROFILE
Being active in social media and visible for recruiters and companies doesn’t mean that you have an account in every existing media. Focus on the more valued according to your profile. We always recommend you to have a LinkedIn account, as it’s the large employment-oriented social network and is being used for more than 106 million of active users.
Furthermore, if you are more of a creative or design profile, you will probably have more options of becoming visible to your target companies if you open a profile on an image sort of media as Instagram. Using a platform like WordPress for creating your professional blog can be another way of interact with your target as you also showcase your projects and knowledge.
3. PROMOTE YOUR PERSONAL BRANDING
Think of your social network profile as your dynamic CV. This is going to give the first impression of yourself, so try to reflect what you are and what you want to communicate.
Also you need to build a consistent image across all your social networks. Do not only show your academic background and experience, but also your personal interests, passions and causes you care about. Create a professional self-image in order to achieve career success as companies are increasing the value they give to this, and also they want to know if you suits the company values and the things they promote internally.
4. WIDEN YOUR PROFESSIONAL NETWORK
As we mentioned at the beginning, social platforms are not only useful to find job offers and make yourself more visible, but also to increase the number of your connections.
Especially in LinkedIn, try to connect with your old university mates or also previous bosses and colleges, and remember to interact with them to maintain the network. You can congratulate them or ask if they are looking for someone to join their team.
5. GAIN AUTHORITY
Start to interact with the social networks: Joining specific groups on LinkedIn of Facebook can help you to interact with other professionals and get more engaged with discussions in a specific market. If you are a job-seeker, remember that recruiters usually post interesting vacancies and jobs on this kind of groups. Making lists of your interest on Twitter can be another powerful tool if you are looking for a job.
6. CONNECT YOUR PLATFORMS
Make sure your social media and professional information is linked on the internet. Try to include links in your social account to specific projects or other material. Having a personal website or blog can be also a good idea so it can be the central point where the recruiters and hiring managers can have a look at your previous jobs or your articles, and also find your contact.