So, why is it important for companies to have an Employer Branding strategy in place? To be the best in the market you need the best talent working for you. By using this strategy to make your company more visible and appealing, candidates will choose you over a rival company in the sector. A company’s vision and values, salary conditions, daily functions and environment, flexibility, opportunities of growth and stability are some of the main conditions valued by current candidates when choosing a company to work for. These elements need to be defined in order to establish a Value Proposition which allows your company to make the difference in the labor market.
While career sites offer solely information, the use of social media platforms is where the company needs to generate interaction with the candidate, receiving a constant bi-directional feedback. Being able to attract the candidate through all these channels will generate an engagement with the company.
Added to all this online strategy, offline activities such as participating in HR events, are ways of approaching candidates, offering them information about the company’s Employer Brand Proposition, while generating motivation to join the company’s team.
Last but not least, current employees should not be forgotten in the definition of this Employer Branding Strategy, as they are the key elements of the company. Maintaining a motivated team is key for the productivity of any company and they are precisely the best ambassadors of a company’s Employer Brand.
Showing what the company stands for and which values they have will result in turning the selection process quicker and more efficient. With an effective Employer Branding strategy, your company will definitely attract and engage the best talent. Help potential candidates choose you!