Millennials (or Generation Y) are one of the most demanding generations of today. They are well informed, they have concerns, they are constantly connected to the net via their smartphones and they are committed to their work. However, routine is one of their weak points and as soon as they “have symptoms” of getting bored, they look to change their job in order to feel fresh again.
According to a Study carried out by Deloitte, in 2025 the 75% of the active population of the world will be made up by millennials. That is why it is important to know the needs and concerns they have in order to know how to retain the talent.
They are many strengths which Gen Y can provide to a company:
- Eagerness to learn and conquer the world.
- Being used to changes and eventualities.
- Quick adaptation period to the corporate culture.
- Being connected to technology and exposed to latest trends.
1. A rigid work environment: Being surrounded by a space that inspires your innovative ideas, having an accessible boss, a heterogeneous work team, the possibility of flexible hours and being able to work from home. If you are a company in touch with society and which doesn’t have many rigid procedures, this will make you a suitable place where “Gen Y” want to work.
2. Mechanical work: It has to be known that a Millennial doesn’t want to feel like a robot or just like another employee. Performing routine work while not being allowed to give their own opinions, will not be part of their plans.
3. ¿Career? NO: They have ambition of growing as a professional and learning new things every day. They always try to avoid staying in their comfort zone. If you are working on an interesting project, don’t hesitate to offer it to them.
4. Demotivation due to coworkers or superiors: If millennials realize that other people do not work, but instead pretend to work in their environment, this will create a feeling of frustration.
5. Make everything clear: Transparency has always been one of the most important values that employees keep in mind. However, nowadays this value is more important than ever, due to the presence of companies on social networks, which they use as a showcase for their work. Companies need to be honest about what they publish on the internet, because as soon as this “millennial talent” joins your company and sees a different reality than the one you published, they will turn and run, and will not hesitate to publish this information on the Internet for the benefit of others.
6. ¿Creativity? Traditional works better: Encouraging new projects among your employees will get “Gen Y” talent be involved in your company, bringing new ideas and increasing their motivation.
7. Commendation for a job well done: Every time they perform a job well done, we need to recognize it, without falsehood and manipulations, two aspects this generation can’t stand.
“Gen Y” young workers are very demanding when choosing their ideal company where they could be able to develop the knowledge they have. That is why all organizations should understand their concerns, in order to create growth and development plans for these professionals, who are taking and will continue to take more and more positions in the market.