Recent studies have shown that content marketing generates three times as many leads as traditional marketing, being 62% less. The ground of these results is the performance of thousands of companies who used marketing as a way to grow their brands.
One simple reason why learning marketing is relevant is that it is quite effortful to get noticed in the maelstrom of content these days. A well-thought-out marketing plan will help you stand out and attract new clients and collaborators. Here we will tell you what you can do as the next step to grow your company significantly.
Why Is Marketing Important?
Marketing informs and engages the audience
To grow brand awareness is the most problematic issue when you start your business. But even if your brand is well-known, keeping your audience interested in your products may be challenging.
Marketing is aimed to educate potential customers about your brand and convince them to choose your product. After that, it helps to maintain your customer base through interaction, new engaging content, and refreshed old ones.
Marketing helps to build and maintain the reputation
A strong marketing campaign with high-quality materials and a professional attitude will say for itself. Your brand’s reputation will grow rapidly with wise marketing politics, as among other candidates, your customers will most likely choose you.
Marketing increases sales
There is a clear correlation between public engagement and sales. Another feature of marketing is that it will show your brand as positive as possible and makes your products stand out among 5,000 ads people see every day.
Marketing expands business
This is a wrap-up for all the functions above. With more customers, instant and long-term engagement, a strong reputation, and attractive products, your business will prosper in the long run.
What Makes A Good Marketer?
Hiring a marketer is a game-changing step for your business. Of course, you can get your foot in the door by learning some basics of marketing alone or start small by reaching out to Linksmanagement to submit posts to business blogs.
But when you are already well-grounded, it is time to choose a professional marketing person. Such a career holds much favor among young people, so you will have numerous candidates for your position. There are some skills a great marketer should have:
1. Analytical Thinking
An excellent ability to analyze numbers (may it be Google Analytics, Excel, or social media dashboards) is a base for any marketing professional. This person needs to know how to interpret them and improve KPIs.
2. Content Creation
A qualified marketer should possess both creative and analytical thinking. A marketing guru knows which content is quality, has splendid writing skills, and can draw customers’ attention to your product through various kinds of content.
Marketer’s duties include interaction with customers, stakeholders, partners, business owners, website and blog editors, and other marketers. In general, a marketer is the face of the brand and should have strong communication skills.
4. Search Engine Optimization
SEO skills are obligatory for any marketer, as website optimization is an efficient tool to improve your rankings in Google and other search engines. Basic knowledge of keyword research, link building, and other SEO tools are helpful for a marketer of any specialization.
5. Email Marketing
A good marketer knows that email marketing is an effective tool to increase revenue. Consequently, this specialist is a good psychologist, as well, and writes effective emails to make people open and read them.
6. Social Media Marketing
You will want to use social media as a huge customer base and a platform for communication with your audience. Your marketer should know how to engage readers and viewers, set up partnerships, and post quality content consistently.
These are basic skills that any professional marketer should have. Other skills include mobile and video marketing, conversion rate optimization, web design, etc. You need to identify what is crucial for your product and find your perfect employee.
Finding a professional marketer is a complex task, but it will be worth all the effort in the long run. Hiring a marketing person or even a team is one of the best things you can learn from big prospering companies.
Nancy P. Howard has been working as a journalist at an online magazine in London for two years. She is also a professional writer in such topics as blogging, IT and marketing.