According to Glassdoor, a corporate job offering will usually get around 250 resumes with around 4 to 6 candidates being called for an interview and only one of them getting the job in the end. For job seekers, this is not the most inspirational statistic, but for employers, it shouldn’t mean security when it comes to finding good talent.
To fill a position in your company with a qualified and experienced person who will be motivated to do their job well, you first need to create a good job offering. The description you write will influence how many people will apply and what kind of professionals will do so. Hence, here’s how to write a killer job description.
#1 Make It Short and Easy to Read
First and foremost, you need to remember that the job description you write will need to be short and easy to read. Of course, it’s important to have all the key details down, but if you go overboard with your description, not every person will want to read it till the end.
At the same time, making the description easy to read will allow your audience to skim easier through it if they are in a rush. Divide the description into sections instead of making it a single block of text and use headlines and lists to format it even more.
#2 Start with A Basic Outline
Before you begin writing the job description, it’s best to first start with a basic outline which will help you organize your job listing better. In most cases, when you post the listing on dedicated job boards, the sections will be already available, but it’s still worth preparing beforehand.
If you aren’t sure where or how to start, you can always get in touch with one of the many paper writing services available online to find a professional who can make the outline for you. And then you can use that for creating your job description.
#3 Work on Your Job Offering Title
One of the key elements of any job offering is its title. If your title doesn’t meet the expectations of a job seeker, you can expect significantly fewer potential candidates to apply for or to view your job listing in the first place.
A great job listing title will contain the name of the position that needs to be filled out in your company, but it can also contain several similar job names to give a better idea of who you are looking for. For example, “Looking for A Graphic Designer/Illustrator/Digital Artist”.
#4 Add Company and Contact Information
Company and contact information can either be located at the beginning or at the end of your listing. You can also choose to place company information at the beginning of the listing while putting the contact information at the end to incentivize potential candidates to apply once they finish reading the job description.
You probably already know how to phrase your company information properly, but if you are unsure about it, you can always hire a professional writer by selecting one from the writing services reviews site of your preference.
With your company information, you want to be concise but precise. Explain who you are and what you do as well as any notable achievements you’ve had in the industry or some prominent figures working with you.
#5 Create A Description and Key Responsibilities
The description of your job position and the key responsibilities are the most important parts of your job listing. Hence, they need to have the most details and the most “meat” as opposed to the other parts of your job listing. That being said, you still shouldn’t go overboard and instead try to keep anything as concise as possible.
The job description will need to include the job title and a general description of what the job entails. The key responsibilities usually need to be formatted as a list with more precise details that were first touched upon in the description.
#6 Add Skills and Qualifications
Under the job description and key responsibilities, you will need to add the skills and qualifications you expect the candidates to have. Some of these can be mandatory while others can be optional (that you would consider as an advantage for many potential candidates).
Skills can include any particular skills that the job seekers should have in order to perform their job properly while qualifications can include education and experience of the potential candidates expected of them.
#7 Include Job Location, Salary, and Benefits
Last but not least, job location, salary, and benefits are all important but quite underrated elements of a good job description. Including them under the skills and qualifications section will help you conclude your job listing description in a nice way.
For the job location, you will simply list the location at which the job will be performed, but if there is an option to work remotely, make sure to include that too. In addition to that, note whether the job is full-time or part-time. For the salary and benefits, you will need to list the salary and the benefits the employee will get (e.g. health insurance, sick leave, etc.)
All in all, writing great job descriptions is definitely a useful skill that can be mastered with some time and dedication. Use this guide to help you get started and begin creating better job descriptions for finding the right professionals for your company.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.