Ad Tech - Product Owner
IT & E-Commerce
European company with one of the largest online audiences, out client is the leading global software and app discovery destination, offering the most complete selection of software and apps
As a AdTech Lead - AdTech Product Owner, you will be working in the Marketing division and reporting to the AdTech Manager.
You will be responsible for:
-Work closely with Engineering, Product Leads, Ad Sales, and Ad Operations groups to achieve advertising objectives for new products and product upgrades.
-Prioritize efforts and tasks across a variety of advertising related product requests and requirements.
-Managing the implementation, integration and operations of ad technology solution providers (SSPs, DMP, Ad Server, Video Players, etc. ).
-Continuously searching for ways to optimize digital real estate via technology as well as optimization of demand stack to maximize revenue.
-Consult with ad technology vendors on technical implantation requirements and best practices.
-Use data to drive decisions - using metrics to analyze trends, opportunities, close gaps and prioritize activities and manage/reduce cost. Run AB tests with special focus on revenue optimization.
-Stay ahead of Industry trends and inform the business with relevant news and best practices.
We are looking for a professional with the following qualifications, experience and skills:
-Good level of English.
-Working experience within publisher-side ad serving systems and demonstrable experience in working with product development, engineering, analytics teams with a strong focus on ad tech implementation.
-Experience working with engineering teams using Agile/Scrum software development other common engineering best practices.
-Advanced knowledge and clearly demonstrable experience with Google DFP.
-Working knowledge of programmatic platforms (SSPs, Ad Exchanges) such as Rubicon, Index, Appnexus, AdSense or Ad Exchange, etc.
-Experience with Video (VAST, VPAID) and Mobile Advertising.
-Experience or technical understanding around the use of data driven advertising and data management platforms.
-Being proactive. Identifying problems and providing solutions, identifying new opportunities that can help the sales department to achieve goals.
-Great communication skills are a necessity as is the ability to work efficiently within an internal team and across various business groups. A positive, collaborative approach is a must!
Nice to have:
-Experience in programming and web development, especially scripting (PHP) and XML.
-Knowledge in the native advertising landscape is a plus.
-Debugging and HTML proxy tools including Charles, Firebug, Chrome Developer Tools.
Dynamic international environment.
(+34) 93 231 00 00 (Ext. 196)