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Digital Audience Lead

Ubicación: Sant Joan Despí, Barcelona, Spain

Departamento: IT & E-Commerce

Salario: Competitive salary


Our client is a pharmaceutical multinational company with presence in different countries. They have more than 150-year history and core competencies in the areas of health care and agriculture. They are improving people’s quality of life by preventing, alleviating and treating diseases.


This position will lead the transformation of our client’s Audience Management for Programmatic
Buying approach and develop the am to min-house competency and teanage this as an
end-to-end solution. The incumbent will lead the global search and RFP for finding the right
DMP solution, lead the implementation, carry out DMP use cases and build a Digital Audience
Management culture.

Major tasks and responsibilities:

-Lead the cross-divisional global search for a DMP software

-Establish governance, framework, methodology and practices to execute the Audience
Management strategy

-Develop the strategic direction of the programmatic buying initiatives

-Drive programmatic implementation of audience management approaches

-Lead the development of a concept for tagging rules on programmatic buying further
extending the Digital Analytics Tagging concept

-Develop concepts for customer journey and audience scenario management to be used for
future programmatic and personalization engagements

-Develop concepts for using customer data to develop segments used to target and optimize
marketing campaigns

-Drives value by using measures of impact of various marketing efforts on marketing,
merchandising, revenue and LTV

-Ensures the solution has a bi-directional integration between Google Analytics and DMP
and Programmatic Buying platform


We are looking for a person with the following qualifications, experience and skills:


-University degree in Information technology, marketing science or equivalent.
-7 year's experience incluiding 5 year's experience of in digital marketing/advertising space in a quantitative business environments
-Fluent English is a must


-Deep experience on at least one major technologiy DMP platform such as, DoubleClick, Adobe Audience Manager, Lotame or similar
-Several years of working experience in the field of digital analytics with a focus on
programmatic buying
-Deep knowledge of digital marketing processes and the IT tools that support them

Soft Skills:

-highly qualified, innovative and accurate candidate. The candidate should be a self-starter and capable to manage multiple tasks and stakeholders.


-Very competitive salary, with fixed and variable parts
-Stable, responsibility position in a leading multinational
-Working within an international environment
-Company Buffet
-Flexible schedule
-Social benefits


Katherin Fernández
(+34) 93 231 00 00 (Ext. 134)

Placement agency Nº 9900000357
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